# StretchFormation > StretchFormation is a Los Angeles wellness gym in North Hollywood, CA, offering personalized posture, alignment and strength training. Its core program trains clients into optimal alignment, lean balanced strength, stability, dynamic posture and movement for longevity and physical health, not bulk. Supporting therapies (assisted stretching, myofascial release, myofascial stretch therapy, gua sha, cupping and Graston technique/therapeutic scraping, IASTM) help clients move into better positions so the training can build strength there. Key facts: - Address: 12813 Victory Blvd., North Hollywood, CA 91606 (inside the JAM Sports and Spine physical therapy facility) - Phone (call/text): (747) 330-4242 ยท Email: info@stretchformation.com - Sessions: 55 minutes; single sessions are one-on-one, listed at $125; monthly memberships are semi-private (small groups of 1 to 4 people); 10-session ($1,000) and 20-session ($1,600) packages; memberships: Foundation $19.99/month (not available until 2027), Momentum $125/month and Performance $300/month (grand opening introductory prices, 50% off the regular $250 and $600) (confirm current pricing when booking) - Serves: North Hollywood, Valley Village, Valley Glen, Studio City, Sherman Oaks, Toluca Lake, Burbank, Van Nuys and greater Los Angeles - Booking: https://www.stretchformation.com/book/ - Not a medical clinic; services are wellness, training and mobility services, not diagnosis or treatment. ## Core program - [Posture & Alignment Training Los Angeles | StretchFormation](https://www.stretchformation.com/training/): Personalized longevity training in North Hollywood, LA: alignment, strength, stability and functional movement. Lean muscle and posture for healthy aging. - [Movement Assessment with Kinotek LA | StretchFormation](https://www.stretchformation.com/assessment/): Every StretchFormation client is assessed with Kinotek LiDAR motion capture: scores and ranges of motion, tracked as you train in North Hollywood. ## Supporting therapies - [Stretch Therapy & Myofascial Release LA | StretchFormation](https://www.stretchformation.com/supporting-therapies/): Assisted stretching, myofascial release, gua sha, cupping and Graston technique in North Hollywood, LA: mobility tools that support longevity training. - [Assisted Stretching Los Angeles | StretchFormation](https://www.stretchformation.com/supporting-therapies/assisted-stretching/): Assisted stretch therapy in North Hollywood, LA. Improve non-compensated flexibility so you can train into better posture and alignment. - [Myofascial Release Los Angeles | StretchFormation](https://www.stretchformation.com/supporting-therapies/myofascial-release/): Myofascial release in North Hollywood, Los Angeles. Hands-on soft-tissue work to ease restriction so you can move and train into better alignment. - [Myofascial Stretch Therapy Los Angeles | StretchFormation](https://www.stretchformation.com/supporting-therapies/myofascial-stretch-therapy/): Myofascial stretch therapy in North Hollywood, LA: assisted stretching blended with fascia-focused techniques to unlock range for posture training. - [Gua Sha Los Angeles | Recovery Tool | StretchFormation](https://www.stretchformation.com/supporting-therapies/gua-sha/): Therapeutic gua sha in North Hollywood, LA. A traditional scraping technique used as a recovery and mobility tool alongside alignment training. - [Cupping Therapy Los Angeles | StretchFormation](https://www.stretchformation.com/supporting-therapies/cupping/): Cupping therapy in North Hollywood, LA with Gina Parra, CMT. A soft-tissue tool that supports mobility, recovery and alignment training. - [Graston Technique Los Angeles | IASTM | StretchFormation](https://www.stretchformation.com/supporting-therapies/graston-technique/): Graston Technique and therapeutic scraping (instrument-assisted soft tissue mobilization, IASTM) in North Hollywood, LA, to support mobility and training. ## Wellness Gym - [Posture & Strength Training Los Angeles | StretchFormation](https://www.stretchformation.com/): Los Angeles wellness gym for longevity: personalized posture, alignment, strength and stability training in North Hollywood, LA, plus assisted stretching. - [Our Longevity Training Approach | StretchFormation LA](https://www.stretchformation.com/about/): StretchFormation trains alignment, balanced strength and stability for longevity, not bulk, in personalized sessions in North Hollywood, LA. - [North Hollywood & LA Posture Training | StretchFormation](https://www.stretchformation.com/los-angeles/): Visit StretchFormation at 12813 Victory Blvd., North Hollywood. Posture and strength training serving Studio City, Valley Village, Burbank and LA. - [Book Posture & Stretch Sessions in LA | StretchFormation](https://www.stretchformation.com/book/): Book alignment and strength training or stretch therapy in North Hollywood: $125 one-on-one single sessions, packages and semi-private memberships. - [FAQ: Posture Training & Stretch Therapy | StretchFormation](https://www.stretchformation.com/faq/): Answers about StretchFormation's posture and strength training, stretch therapy, myofascial release, gua sha, cupping, Graston, pricing & location. ## Resources - [Posture & Mobility Resources | StretchFormation](https://www.stretchformation.com/resources/): Guides on strength training for posture, the Graston technique, gua sha for recovery and more from StretchFormation in North Hollywood, LA. - [Strength Training for Posture, Not Bulk | StretchFormation](https://www.stretchformation.com/resources/strength-training-for-posture-not-bulk/): How strength training aimed at alignment and stability differs from training for size, and why it matters for posture and longevity. - [What Is the Graston Technique? IASTM Explained](https://www.stretchformation.com/resources/what-is-the-graston-technique/): A plain-English guide to the Graston Technique and instrument-assisted soft tissue mobilization (IASTM): how it works and what it feels like. - [Gua Sha for Recovery: What to Know | StretchFormation](https://www.stretchformation.com/resources/gua-sha-for-recovery/): What body gua sha is, how people use it for workout recovery and mobility, what the marks mean, and who should skip it. A conservative, practical guide. ## Optional - [Full text of the site for LLMs](https://www.stretchformation.com/llms-full.txt) - [Sitemap](https://www.stretchformation.com/sitemap.xml)